When you walk along Rotterdam's Nieuwe Binnenweg - already full of yummy treats and hip shopping fun - you run the chance of looking over El-Eef at the intersection with Mathenesserlaan (opposite the Westerpaviljoen). Don't: El-Eef is the super friendly store of two sisters (Ellen and Eva) who have turned their passion for children's fashion into their profession. With minimalist and cool brands such as IKKS, Finger in the Nose, Yporque, Little Pieces and Zuzii, and a personal approach - including a children's stylist - El-Eef is a great store for casual, urban children's clothing. El-Eef