Riad No. 37: Scandinavian simplicity in the heart of the medina (Marrakech, Morocco)
In the narrow streets of the bustling medina, you could easily walk right past Riad No. 37. The unassuming door is swallowed up by motorbikes, stalls, and shuffling tourists. So pay attention. Loaded with bags, you stand at the door, press the bell, and a second later the hustle and bustle of Marrakech vanishes in an instant. Exactly as befits a good riad.
Riad No. 37 It is a Danish project. When the owners acquired the riad in 2019, the property was little more than a ruin. They fully restored it and rebuilt it from the ground up: from door handles to window frames, in collaboration with local artisans. Everything is handmade; no two corners are the same. Their sense of design proves to be a surprisingly good match for the Moroccan soul of the property. Deep dark grey tones, crisp white, and beautiful woodwork set the tone. Scandinavian simplicity and Moroccan craftsmanship: it works.
Downstairs, the common areas provide that same sense of balance. In the small living room, beautiful linen sofas surround a fireplace, perfect for a cooler day in Marrakech. Adjacent to this is a dining room with a long table where you can gather with a group, or rent the entire riad and meet up here for dinner.
On the rooftop terrace, the green zellige tiles of the heated paddling pool provide a touch of color, surrounded by cacti and lush greenery. The view over the rooftops of Marrakech does the rest. And for those for whom the sun on the rooftop terrace becomes just a little too much: there is also a paddling pool downstairs, with some extra shade if needed.
The eight rooms are all different, so a little research beforehand pays off. It is delightful to scroll through the various options in advance, as each one has something alluring about it. One has a double rain shower, another a cozy seating area, and yet another a private terrace with a fireplace. Throughout the riad, you will find tadelakt walls (we want that at home now too), custom-made lanterns, handmade mirrors, and one-piece marble sinks that would make you spontaneously consider a renovation. Those bathrooms, in particular, catch the eye, with dark walls, spacious rain showers, and beautiful marble. The bed is also impressive, neatly made up with white Egyptian cotton.
After waking up, it is time for breakfast, which can be enjoyed either downstairs in the courtyard or upstairs on the roof terrace. On the table appear, among other things, freshly baked ghobz (bread), jam, yogurt, freshly squeezed orange juice, and steaming coffee.
The staff are at least as lovely as the riad itself. Looking for a restaurant, a hidden gem, or a handy route through the medina? They know.
Also good to know: Riad No. 37 is adults onlyPeace assured.