Still the first horse in the stable nourished. The friendly duo Erin and Floor were the first in this niche to enter the market. And we've been fans ever since. They bring us wonderful brands such as Ere Perez (make up), Eco Tan (self tanner), Sans [ceuticals] (shampoo), Soleo (sunscreen) and a bunch of about 10 brands. They also recently launched their own hair care line in collaboration with Romy Boomsma. Nourished stands for clean and natural beauty.

The charm and power of Posie it's in founder Demi. She is young and still studying, yet she runs Posie with so much passion and dedication. She finds and tries out the smallest and most beautiful brands in all corners of the world. And if she is satisfied, she will include it in the range. Posie is run from Demi's parents' flower nursery and it is actually doing so well that she has to expand her warehouse. Go Posie! To name some of the products she carries: the Everywhere Salve from Cosmos, the Wonderbalm from The Glow, the shampoos from Innersense and the tinted balms from Olio e Osso. All things you don't want to live without anymore.

Also Scoon does it of course. Scoon is a bit of a hybrid store because they do beauty as well as fashion and accessories. If we stick to the beauty products here, they have brands such as Grown Alchemist (skincare), Ilia (make-up), Madara (skincare), Boobs'essential (the name says it all), Soapwalla (deodorant & co), SMPL (skin care) and so on. Natural, organic, vegan, charitable, you will find all these ethics at Scoon. It's nice that they do the preliminary work as to which brands are "approved" so we only have to choose what we like. Yumm.

Clean beauty webshop and beauty salon in one. That is Skin District. What comes as a gift is an enormous knowledge of what is good for your skin and what is not. If you have specific questions about what is best for your skin type, you can ask Marlous. And you will receive tailor-made clean beauty advice. In the webshop she sells skincare brands such as Esse Skincare, Merme, Chicory, SMPL and Loïs Lee. Plus some brands for make-up, hair, body and self-care. This way you can also bring that beauty salon into your home.

Another beautician gone clean. Yass! Les Muses – ten points for the name – is the newest webshop in the list. Don't these bite each other? Exactly not, the greater the attention and availability of clean beauty, the better for the planet and our skin. Lieselot from Les Muses teaches us that a holistic view of skincare is key. Accepting that your skin is a natural thing and that natural differences also come with it. Applying the right (not all!) natural skin care, eating well, as little stress as possible and simply accepting that perfection only exists in imperfection. We think this is a nice message. Les Muses has, among others, the skincare brands Nuori, Phenomé and Aster & Bay.

Greenbeauty Market is larger than most of the above. We have no fewer than 28 brands in our range. From skincare to hair, to skin, to fragrances and more. In terms of skin care, they have brands such as Biologi, the inclusive brand NOTO and Haeckels. Greenbeauty Market has vegan, natural, organic and clean beauty products. A wide, large range if that's what you're looking for. Amsterdam residents will find a shop in shop from Greenbeauty Market in the sustainable Verse Store in De Pijp. Handy when you need something now.