Wild at Heart: the bridal boutique in Nijmegen with a new look

Wild at Heart: the bridal boutique in Nijmegen with a new look

Brides to-be en bridal fashion lovers please note: Wild at Heart - that's right, the bridal boutique in Nijmegen - has been given a new look. If you thought it couldn't get any prettier, you're wrong. Founder Annika and her team have managed to outdo themselves once again. The website (you go-to for getting outfit inspiration, checking designers and booking an appointment), branding and the collection have been given a stylish new look. With a wonderful campaign shoot as the icing on the cake. And believe us: it's delicious!

Stylish bridal boutique

Stylish bridal boutique

It's no secret that we are big fans of Wild at Heart. We are enchanted again and again by the stylish bridal boutique in the stately building on Sint Annastraat. Founder Annika and the Wild at Heart team put together the unique collection with care, love and a keen eye for fashion. The result is a perfect mix of styles and designers. And let's not forget that some of these beautiful brands are exclusively available at Wild at Heart in the Netherlands.

New, new, new

New, new, new

Now the bridal weeks (yup: that is fashion week in the bridal world) in London, Barcelona and New York, it is high time to introduce the latest trends and designers in the field of bridal fashion in our own country. Wild at Heart knows how to deal with that. That's the new one hand-picked collection is beautiful, is actually no surprise. What is a nice surprise are the new brands and designers that Wild at Heart has added to its collection. Including Vivienne Westwood. How iconic is that? Time for you inner Carrie Bradshaw completely unleashed in Nijmegen. Expect bold designs with voluminous skirts, sculptural corsets and elegant necklines that fall over the shoulders.

Annika: The shoot of the collection shows that as a bride you do not only have to be 'sweet and romantic', but can also party, be sexy and feminine and have a raw edge. I hope this gives brides a sense of strength and women empowerment cares about dressing on their wedding day as it suits them, and not as they think they should. Be wild at heart, always. "

Outfit inspiration

Outfit inspiration

When Annika Wild At Heart just started (about eight years ago) she launched the boutique with a campaign shoot. A shoot in which she could show exactly what Wild At Heart stands for. This time she has focused on styling and creating complete looks. Great, because we could use some help with that. She hopes to encourage brides to discover how accessories such as an overskirt, a hat or another hairstyle can transform their entire look. A case of small effort, great results.

Each brand from the boutique is represented in the campaign with one or two looks. Wonderful to have you like that bridal outfit to gain inspiration in the search for that one perfect wedding dress. Go, saved that bite! And of course there is more, but for that you really have to schedule an appointment at Wild at Heart. Trust us, you won't regret it.

Before you enter Wild at Heart, you should definitely take a look at at least the same nice website. This is also where you need to be to make an appointment in the boutique. You're welcome. 

Concept and styling: Annika Northside / Wild At Heart Bridal
Styling and assistant: Sara Zekic
Light assistant & Backstage: Jacob van Rozelaar
Video: Blonde & Blue
Hair & Make-up: BrideLook