Fair fashion: sustainable swimsuits, bikinis and other swimwear
It's spring again and we immediately get the sun itch. And if we need new swimwear, we naturally prefer to buy it in a planet-friendly way. If you really want sustainable and natural, there is of course only one solution. Naked. Fortunately, nowadays there is a wealth of options to wear sustainable, circular and fair swimsuits, bikinis and other swimwear at the pool or on the beach. These brands do it fair and sexy. A list that we will continue to add to.
The collection of the Australian label Zulu & Zephyr is hot. To describe it in words: 80's with a sporty feel. The collection has high-cut pants, cycling shorts and ribbed fabric. Add to that nice colors like lemon and hot pink and you can feel it. Made from Econyl with a less waste mindset and in an ethically responsible manner. They also frequently give back to charities. If all brands had an attitude like Zulu & Zephyr, the world would be a lot more beautiful and hotter.
This brand from Barcelona has a bit of a arty style. Just some unusual colours, models and fabrics. However, Clō is also made with a focus on sustainability. Both the fabrics and the production come from Spain and Italy. The packaging is recycled and biodegradable. And they still support clean ocean NGOs. Although that all sounds wonderfully well-behaved, Clō does look nice and flaming.
Resortwear, a term that makes us dream. Enjoy a stroll in your bathing suit with large sunglasses at a resort filled with palm trees. For those moments - but also just for a day in Zandvoort - there is Casa Raki. Sustainably made swimsuits and bikinis. And flowy dresses and tops to cover you up after swimming. The brand has roots in South America, is designed in London and made in a sustainable factory in Portugal. With a touch of everything and that makes it so delicious global.
Casa Raki can be purchased at, among others Scoon.
Not everything we buy is sustainable. For example, we regularly buy a set of lingerie at Love Stories Intimates. Must be possible. And we secretly hope that they will release a sustainable lingerie line in soft eco cotton. What made our hearts jump was when we saw that our favorite swimwear is made from recycled yarns. Three cheers for Love Stories! Nylon fishnets and PET bottles become sexy swimsuits and bikinis Instantly makes you happy. We love you just a little bit more Love Stories!
The Berlin-based Anecdot makes sustainable underwear and swimwear. The brand uses leftover and deadstock materials. This means that no new raw materials need to be used. In terms of collection, they have many models in many colors. From small pants to extra high waist. And from simple tops to sexy wrap tops. And so there really is something for every taste, every body type and every color lover Anecdote.
Once you delve deeper into the world of eco, there always comes a time when you don't understand why people don't buy eco. Everything is better about it. This is also the case with the British swimwear brand bower. Sexy, beautiful and ethically and sustainably produced. Made from Econyl from plastic waste by an ethical maker in Italy. The clothing is 100% vegan and they work with small quantities, so overproduction remains minimal. With swimsuits starting at £135 not cheap but we have the fixed. At the Dutch webshop Scoon they still have very nice models on sale for €68. They also have a large archive sale on Bower's website. Let's take a look right away, right?
It is inspiring to see that there are many new brands that are not just about selling a product. This also applies to the Dutch swimwear brand Jungl. Besides making stylish swimsuits and bikinis from recycled nylon – from old fishing nets and other nylon waste – they do even more good. Fair and sustainable production, use of recycled and organic packaging and timeless designs. In addition, they are committed to increasing awareness of plastic ocean waste and overfishing. Each bikini or swimsuit model is named after an endangered sea animal. And on the website they tell you more about these animals. Jungl is actually a clean ocean warrior wrapped in a feminine swimsuit. And we feel very strongly about that.
While many brands in sustainable swimwear have timeless designs - so you don't have to buy a new model every season - Aava Swimwear has more special designs. Chic is the most appropriate word. Swimsuits and bikinis that wouldn't look out of place on the Côte d'Azur or an upclass beach bar. Uhhh beach club. Not timeless, but made with love for the oceans and everything that lives in them. Produced from recycled materials, in an ethical and sustainable way and with as little (plastic) packaging as possible.
The Spanish brand NOW_THEN makes swimwear of Econyl® and Ecoprene. The latter is petroleum-free neoprene. And is made in an eco-friendly process with clean energy and circularity. If a woman on a surfboard wasn't sexy enough, the sustainable ones do rash guards en bodysuits from NOW_THEN a nice little extra on top of that. Responsible production and a commitment to ocean conservation top it all beach person picture off.
Material of the moment in swimsuitland this summer it is Econyl®. Made from old fishing nets and other nylon waste that comes from garbage dumps and oceans. The new, recycled nylon is processed into new swimwear and can be used again and again. Hello circular garment. Instead of ordering your swimmers from Econyl online, you can simply cycle to Arket. Try it on, pack it and go. Sometimes that's just what you need. They started with a small basic collection of these sustainable bikinis and swimsuits. And swimming trunks for men. There are now numerous colours. Both calm and colorful. And just as many models. From sporty to classic to Scandinavian simple. Arket gets it.
Are you looking for a head turner for the beach, then you have to go to the American Mara Hoffman. They have been around since 2000 and have been doing it green since 2015. The brand has strikingly beautiful designs in their swimwear and regular clothing. It comes with a price tag. High quality sustainable materials, fair production and collaborations with sustainable organizations create a higher cost. But man, what an outcome you get. Invest once and don't spend it again for years to come.
econyl, organic cotton, recycled polyester for (swim)wear and even recycled and recyclable paper, cardboard and plastic for packaging and shipping. AYA LABEL bikinis, swimsuits, shorts and t-shirts are environmentally friendly. High-cut bottoms, bow bikinis and – another one hit your moment – cycling shorts make for a hot collection. The brand is Dutch but similar feels very LA. Sexy and of course with good care for mother Earth.
For surfers who care and all who love water, style and our planet. A text that immediately has a free spirit creates an atmosphere. Although the swimsuits and bikinis from MYMARINI are a bit more chic than the text suggests. Many models of separately available tops and bottoms. This allows you to choose what suits you best from above and below. We really like the slightly higher pants that are sometimes more comfortable. If you have a daughter or niece, be sure to look at the mini packages. With cute crop surf shirts, swimsuits and bikinis and in cheerful colors.
We already saw Romy shine in it and the Amsterdam brand has been on our minds ever since. Slow, ethical en sustainable hold sway at Augustine. And that in a stylish shape. The swimsuits are available in 4 models. With a higher and lower neck and backline. And the bikinis are also mix and match. Do you want a bandeau or triangle top? And high or low pants. All available in several subtle colours. That's exactly what you want. Made from recycled Econyl. And although it is made from waste, it really flatters everyone.
