June 19, 2019, by Maartje

'FutureGoods' on the shelves of the Lidl supermarket for a week

Conscious
June 19, 2019, by Maartje

'FutureGoods' on the shelves of the Lidl supermarket for a week

We already wrote it here: it's very simple; we actually just want to durable buy. However, that is not always easy. In fact; it is sometimes even almost impossible or simply filthy expensive. Although the latter case is - fortunately - becoming increasingly rare. More and more large chains and brands, even low cost supermarkets, are changing tack. How could they be otherwise? That's how the people at Lidl must have thought: the originally German giant comes with a range of great (trust us, we tried) FutureGoods!

FutureGoods! at Lidl

FutureGoods! at Lidl

FutureGoods indeed, which is quite different from the now well-known (and retired) SuperGoods. No, FutureGoods is not just good for you (which SuperFoods would be) but good for everyone. For you, the plants, the animals, the future… Everything. For example, from June 27, 2019, there will be interesting products on the Lidl shelves for a week, to say the least: insects (to eat, yes – these 'Little Hero' creatures seem to be a bomb of vitamins and protein), 'rescue food' (food with a dent or something like that perfectly fine that would otherwise be thrown away), seaweed wraps, sweets without E numbers (and yet really tasty), granola with mealworm powder and socks made from old fishing nets, for example. Even Prince Willem Alexander is an ambassador of the latter. All more than 400 supermarkets participate in the theme week. A top promotion, if you ask us, because if it is successful, Lidl has no choice but to turn the FutureGoods week into a month, right? And then a year? And then forever? Yes they can! (at least that's what we think and are throwing the ball around at Lidl).

After a pitch day during which more than 40 startups were allowed to present their products, Lidl selected 12 suppliers who will be given shelf space at Lidl during the theme week. In addition to shelf space, these startups also receive guidance from Lidl and StartLife in order to grow into large-scale production. Let's join hands, Lidl. More people (read: markets) should do that. In this way, the giant shows that plant-based and/or sustainable shopping does not have to be as expensive or time-consuming as many people claim; a common excuse. That is why we are very supportive of this innovative project by Lidl, so that many will follow. Something about 'a sheep over the dam'.

The Participants

The Participants

Star Sock – Socks made of organic cotton and recycled old fishing nets.

Zzinga – A sustainable and slightly alcoholic drink. A new variant of honey wine that helps protect bees.

Gigi Gelato – Gigi's is 100% vegan ice cream made from fruit and vegetables.

Krusli – Cruesli made from residual food, also called 'rescue food' for a sustainable breakfast.

Seamore – is on a mission to introduce the world to eating seaweed through seaweed wraps.

Little Hero – was founded in 2019 with the ambitious mission to introduce everyone to superfoods and introduces a healthy and sustainable source of nutrients through, among other things, edible insects.

 

Farmer&Foodie – strives to keep the food print as low as possible for its carrot and tomato burger.

Bite – Bijt's growing kits make growing organic sprouts at home accessible to everyone.

Arenshof – The founder of Arenshof was in the final of the TV program De Nieuwe Lekkerbek with his recipe for potato bread.

Gro – At Gro, the focus is on the very tasty, versatile and circularly grown oyster mushroom, from which they make, among other things, bitterballs and croquettes.

Food2smile – The founder of Food2smile is a nutrition consultant and has been fighting obesity and overweight for years. As an alternative to sweets and chips, she has developed sugar-free snacks such as Popped Soy Chips and Sugar-free sweets.

Banabar – Banabar is the first organic fruit and nut bar based on dried banana on the Dutch market.

Lidl teams with StartLife

Lidl teams with StartLife

The FutureGoods theme week is an initiative of Lidl ('the highest quality for the lowest price') and StartLife.

You probably know Lidl, but you should know about StartLife that this club was started by Wageningen University & Research. They support food & agri startups to develop into leading companies because they also see that the world food problem requires radical changes in the food and agricultural sector. And that's where StartLife comes in, so to speak. Towards a sustainable world. StartLife has been working with startups for over ten years and has supported no fewer than 300 startups in the past six years that develop technological innovations in the field of food and agriculture.

Lidl

StartLife

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