Jonoje: this very attractive B&B in Bruges is located in an old broom factory (adults only)
In case there is still something dangling from our chins when you run into us (sorry not sorry), then there might just be some drool after we (after an evening of randomly searching on Booking.com) at the brand-new bed and breakfast Jonoje stumbled upon in Bruges, Belgium. So breathtakingly beautiful, it leaves us speechless. We’ll just say it outright: this is one for date night + sleepover list. After all, kids aren't allowed in (and sometimes that is entirely justified). In early 2026, Belgian designers (and business partners) Jo Hoeven and Karel Loontiens opened their beautiful Jonoje, a cozy six-room B&B in their hometown of Bruges. A red brick building on the edge of the historic center, where brooms used to be manufactured—plot twist.
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The pair also run together Studio Loho, a studio that makes custom ceramic objects for interior designers of the caliber of Vincent Van Duysen and Pierre Yovanovitch (yes, those leaguesIt makes sense, then, that they have filled their own B&B with items from their own workshop. Egg-shaped ceramic shower cabins, clay sinks, and walls finished with organic plaster – as if you are sleeping in a life-sized ceramic sculpture.
You wake up to homemade sourdough bread, whipped butter, cheese, and local jam on the table. Yes, on everything. If you want to head out, the concierge will arrange a bike for you and immediately share his personal tips for the best (and most flavorful) of Bruges. For example, the natural wine bar. Cuvee and design gallery Dries Van Landschoote.
How much does it cost? From about $280 per night, breakfast included. You can book. here
