The hotel is located in three village houses on the Rue Gambetta, next to the market halls and within walking distance of the ocean. The 35 rooms are each beautifully decorated and have a good bed. The interior and decor are all French craftsmanship. We love it.

Alfred Hotels is a relatively young brand (the first location opened in 2023), founded by three entrepreneurs with an impressive track record at Hyatt and Accor, among others. Their concept: a three-star hotel that feels like more. No unnecessary frills, just the things that matter. Breakfast is a treat: an extensive buffet with freshly baked bread, local products, Basque cheeses, and freshly squeezed juice. And for the evening, there is La Gambette where you share tapas and homemade cocktails under the lights. 

Another smart move: the concierge services via WhatsApp. No chatbot or clunky form, but a real person who gives restaurant tips, arranges e-bikes, or has champagne delivered to your room. Pets are welcome, by the way (no extra charge), and anyone wanting to hit the waves can book a surf camp (highly recommended!) books in collaboration with the Jo Moraiz-surf school on the Côte des Basques. Room, breakfast, surf lesson: everything arranged.