We know Mani-Pedis. And we love. Just a moment of pure reflection and on top of that you also walk extra pretty outside. In cities like London we also know the concept of "blow dry bars" (or blow-drying hair on an assembly line in a bar-like setting, like!) all too well. Take that formula and apply it to massages et voila, enter The Now. At four different addresses in Los Angeles you can hide and get a menu of massages for a very good price (see: $60 for an hour and from $35). Just pop in for 25 minutes without an appointment? Can! An entire afternoon of massage after massage? Can! There is something for everyone. Tip: very nice for yourself/with friends, but also as a birthday gift. Why don't you steal the show? Extra benefit from The Now: walk out the door and you will be in luck, because: next to every spot there are plenty of good breakfast/lunch/coffee spots. Winner. The Now