November 17, 2025, by Ad Vertorial

Glowmads is the travel trend of 2026 among Gen Z

Inspiration
November 17, 2025, by Ad Vertorial

Glowmads is the travel trend of 2026 among Gen Z

Those hooked on skincare have Seoul on their bucket list, stylish peeps head to Paris to spot street style, and those who've already explored every vintage store in the Netherlands travel to Tokyo. Gen Z is traveling the world to upgrade their style. The new trend, discovered by Skyscanner, is called Glowmads and it's about traveling to feel, grow, and look better than when you left. So, yes, you travel with room in your suitcase for new serums, rare vintage Levi's, and a jar of local ointment that a pharmacist in Paris swears by.

Street style is the new sightseeing

Street style is the new sightseeing

What we used to type into the internet (or a few years ago we asked the people we love): “Where can you best drink coffee?” we now ask: “In which street do you see how people really live?”67% of Gen Z admits they observe local street style to fine-tune their own look. Gaining inspiration to the Max.

Where do you want to go street style shopping?

– Paris: effortless chic on every street corner
– Copenhagen: Scandi minimal meets fun
– Tokyo: maximalism, subculture, vintage heaven
– Antwerp: young, creative, stylish, always on the move
– Amsterdam: give it a month and it will be a trend

Beauty

Beauty

Besides fashion, beauty is the new travel motivator. 23% of Gen Z goes beauty hunting while traveling. On platforms like TikTok and Instagram, 41% of Gen Z finds inspiration in destinations and beauty experiences, while conversations on Reddit about "travel & beauty" have increased by 215% in a year. We've all heard of Korean skincare hauls in Seoul and French pharmacies where the skincare works even better. Reason enough to travel with an extra suitcase.

Where do you want to go beauty shopping?

  • Seoul: the mecca of skincare & K-beauty
  • Paris: French pharmacies & fashion week-energy
  • Tokyo: street style, vintage, design, everything
  • Bangkok: traditions, wellness, massages
  • Antwerp: young, creative, affordable, close by
  • Lisbon: sun, style, and much yet undiscovered

Go, go, go! For the full Travel Trends 2026 report, visit: Travel Trends 2026 by Skyscanner | Tourism: Insights and Data

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