Traveling is about finding a balance between enjoyment and the impact you make. Issues like CO2 emissions, overtourism, and gender inequality are challenges in the travel industry. What if the trips you take could have a positive contribution can deliver in these areas. Do you choose locally owned B&Bs or hotels that are committed to nature management in the region? Or do you participate in a beach clean-up Or support a local brand that creates opportunities for women. This way, your enjoyment also contributes to something good locally.

How do you do that? When booking your hotel, check their environmental efforts. Or find a local initiative focused on conservation or local communities. And donate or volunteer for a morning. Choose hotels and brands that give back to nature and Communities.

September 27th is World Tourism Day, and this year the focus is on the sustainable transformation of tourism. SUITSUIT is also eager to participate. They completely understand: travel (and especially air travel) is increasingly under scrutiny. How does that relate to sustainability? And how does that align with the desire to interact more consciously with the world? They believe these are valid questions. Yet, for SUITSUIT, sustainability means more than just "going green." It's also about social and economic sustainability. Travel brings much more than just miles and suitcases: it provides growth, encounters, cultural connection, and equal opportunities. Especially for women, worldwide.

Sustainable travel is therefore a matter of balance: increasing the positive impact of travel and minimizing the negative. And that is precisely what they want to contribute to. As a proud B Corp They are committed to more than just profit. They operate according to high standards of social and environmental impact, transparency, and responsible business conduct. B Corp certification focuses on five pillars: good governance, employees, community (including JEDI – Justice, Equity, Diversity & Inclusion), environment, and collective impact.

What else can you do? Besides all of the foregoing regarding choosing brands and organizations that are committed to doing good, there is only one thing left for you: enjoy the beautiful, exciting, challenging and relaxing journeys you make.