We are talking about the surfers' section of Hoek van Holland, you know, on the coast of Rotterdam. There has Pele Surf Shack now the old new doors are opened. And at beach bar Pele they are straightforward (hihi): they are both soft and vegetable. Gentle because they act on the barefoot policy. In other words: the three magic words mellow, casual and approachable are of paramount importance. Plant-based because – drum roll please – Pele Surf Shack is the first completely plant-based beach bar in the Netherlands. So no nonsense here, just act normal - and therefore laid back.

Pele doesn't make any fuss about interior design either. Think lots of rattan, lots of hanging plants and lights, oh and surfboards. That one too. Yes, they might be the relaxing hut on the beach. Oh, and they serve Hawaiian beers. So uhh, hello, how surf can you get it? So surf dudes and dudettes, bathers and sun worshipers, three magic words: Pele Surf Shack.