Riad El Aaiún in Marrakech: a new favorite spot of the Brummell family
You recognize a Brummell project immediately. Style, individuality, art—in short: taste. The people behind the concept certainly know how to give a stay character. Perhaps you already know the name from Hotel Brummell in Barcelona, Southern France, or from the other Brummell addresses in Marrakech. In the Red City, they are steadily building their collection, which now comprises four accommodations, ranging from riads to apartments. The latest addition? Riad El Aaiún, hidden away right near the iconic Bab El Khemis flea market.
Inside, it is a hodgepodge of styles, and we love that. Difficult to capture in a single style. Modern art alongside Moroccan zellige tiles, French bistro chairs next to beautiful woodwork, color on color, and something to discover everywhere. Even in the little shop by the reception, where the same love for beautiful things resonates. The eclectic ensemble could easily have become a (too) garish mess. But it isn't. It is precisely that mix that makes it so successful.
Like the average riad in Marrakech, Riad El Aaiún consists of two riads in one. This creates a charming labyrinth of corridors and staircases. On one side, you find the classic section, with a serene patio full of zellige tiles and a gently rippling fountain as its beating heart. On the other side lies the newer wing. Together, they comprise seven rooms, ensuring the atmosphere remains intimate and tranquil.
The standard rooms are compact at around 14 m², but feel surprisingly spacious thanks to the high ceilings. Nevertheless, if the budget allows, we would opt for a deluxe room. At 32 m², you have significantly more space, while the price difference is often limited to around thirty euros per night.
Every morning, you climb to the rooftop terrace, where a tiered stand full of treats, strong coffee, and freshly squeezed juice awaits you. The eye-catcher is the calligraphic tile artwork by Moroccan artist Noureddine Daïfallah, which towers above the wading pool. On the warm, and often scorching, days for which Marrakech is known, the cooling effect of that pool comes in particularly handy.
Good to know: Riad El Aaiún is located outside the city center, but that has its advantages too. It is an ideal base, not only for the medina (which is easily accessible), but especially for destinations outside of it.
Prices start around €100 per night for a standard room, and if you opt for a deluxe room, you pay an average of about €130 per night. Excellent value for money.