Samsung opens food pop-up S26Mart in Amsterdam from April 8 to 12.
Long before Samsung grew into a global tech giant, the company started in 1938 as a Korean neighborhood supermarket. In honor of the new Samsung Galaxy S26 Series, the brand returns to its roots. Samsung opens the from April 8 to 12 food pop-up S26Mart in Amsterdam. The brand wants to show that tech is not meant to keep you behind a screen, but rather to make the world around you more fun and creative.
The pop-up will become an Instagrammable hotspot with the latest Korean food hypes and Galaxy AI. You reserve a spot for a deposit of 40 euros, but that will simply be refunded. So you can enjoy yourself completely free of charge. And in the meantime, you discover the latest features of the Samsung Galaxy S26 while you eat, take photos, and get to work with AI yourself.
At the pop-up, you put together your lunch or dinner entirely yourself. How does that work? First, a drink to get in the mood, then you step inside the pop-up and receive a basket. With that, you set off among all kinds of Korean delicacies and food hypesWith the Samsung Galaxy S26, you take photos of the products you want. The AI recognizes them immediately and puts them in your digital basket. Next, Google Gemini mixes three personalized dishes for you, from which you choose one. As soon as your choice is received, the Korean chefs get to work. They transform your basket into a delicious meal, complete with banchan—those side dishes that make a Korean table so convivial. Next, using the latest Photo Assist, you learn how to give your photos a perfect glow-up can give. That way, a half-empty plate suddenly looks like a feast again. At the pop-up, you are introduced to delicious Korean food and the latest features of the Samsung Galaxy S26.
S26Mart is open from April 8 to April 12. Reserve quickly via the website.
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